Aveda is a beauty products company with headquarters in Blaine, Minnesota and is a subsidiary of Estee Lauder Companies Incorporated. In addition to training students in the art of cosmetics, Aveda produces hair care, skin care, styling, body care, cosmetics and fragrance products.
Aveda hair care products are created both for professionals to use at hair salons and for regular use at home. In June 2010, Aveda artists received twelve nominations for top honors in the North American Hairstylist Awards.
With a vast array of hair products for a variety of uses including shampoos, conditioners, styling products, brushes and accessories, Aveda has a very complete hair care range. Amongst their more popular products are the Aveda Smooth Infusion, Brilliant, Damage Remedy, Dry Remedy Moisturizing, Be Curly, Color Conserve, Control Paste, Pure Abundance, Sun care and Men Pure-formance collections.
The Aveda Smooth Infusion Style-Prep Smoother is one of their best products and although it is slightly expensive, most users find it well worth the money. This is not a styling product; rather it is a pre-styling smoother that noticeably reduces frizz and leaves your hair silky and smooth.
Aveda Be Curly Curl Enhancer is another product that performs as expected and is a great favorite among people who use it. As the product claims, it enhances your curls and works best if you have curly or wavy hair to begin with.
The Aveda Brilliant Shampoo is just that, a brilliant shampoo that helps moisturize your hair and leave it smooth and silky. People prone to headaches due to strong fragrances should be wary as although many people adore the jasmine and ylang-ylang scent in this Aveda shampoo, it may be a bit overwhelming.
While Aveda's main emphasis is on creating organic products using, as much as possible, natural ingredients, they are a very successful luxury beauty products company. This may be ascribed to the effectiveness of their products or perhaps it is because it is one of the first beauty companies to endorse and practice environmental responsibility as part of business. Aveda hair shampoos and other products are tested on voluntary human participants and not on animals.