If you’ve ever wondered if those kale-crazed vegans are using berries for lipstick and avocados for moisturizers, well, you might be onto something!
One cosmetics company that makes several repeat performances in my vegan makeup bag is 100 Percent Pure. 100% Pure is a vegetarian company based out of the Bay Area that never tests on animals. (All of their products are vegan, except for those that use honey.) With no artificial colors or fragrances, the ingredients are things like pomegranate, avocado butter, and flax seed oil. In terms of preservatives, you’ll find natural ingredients like thyme, oregano, or Japanese Honeysuckle. And with all the summer perfect colors and blends, they make the perfect addition to my makeup bag.
After using their cosmetics for quite some time, four vegan products from their line really stand out and have become my favorites. And here is why!
Super Fruits Healthy Foundation: This foundation goes on smooth. It doesn’t offer a ton of coverage, but for a natural daytime look, especially in summer, it evens skin tone without drawing attention to itself. Although there’s always a worry when switching cosmetics that breakouts may be an issue, this foundation has never given me a problem. It takes the heat and lasts as well.
Healthy Flawless Skin Foundation Powder: To finish the foundation, I use this lightweight powder. I find that during the winter months, powder isn’t really necessary. However, during the summer when sweat is an issue, it’s helpful for keeping a fixed look. It's easy to use, doesn't cake up on my skin, and of course it's all natural.
Fruit Pigmented Strawberry Blush: I am currently wearing this blush in the shade of Strawberry, and the top ingredients are fruit pigments of blackberry, pomegranate, cranberry, raspberry, strawberry, and cherry. The blush has a bit of shimmer to it and doesn’t go on too dark. I like the way this color gives my cheeks a healthy looking summer color.
Fruit Pigmented Lip Glaze: This lip glaze is creamier than a typical lipstick but not as sticky as a gloss. It’s made with cocoa butter and avocado butter for moisturizing. It gives a natural color that doesn’t look painted on. Because of this, it does require reapplication throughout the day.