Achieve Natural Beauty With John Masters Organics Cosmetics

The general rule of natural beauty products is that you shouldn't put anything on your skin that you wouldn't put in your mouth, and John Masters Organics cosmetics certainly sound and smell edible. A quick check of the ingredients confirms that this company is committed to using organic, natural ingredients wherever possible.

John Masters is a New York hair stylist who became one of the stylists of choice for celebrities in the 1980s. John has always had a personal interest in organic ingredients after realising the potential harmful effects of the harsh products that were commonly in use in hair salons at the time.

Check out his personal – and strict- product guidelines:
1. No sodium lauryl sulfate, parabens, DEAs, MEAs, or TEAs
2. No GMOs (Genetically Modified Organism)
3. No petro-chemicals
4. No animal testing
5. No artificial colors, fragrances or fillers
6. Ingredients must be as organic as possible
7. All plant extracts and essential oils must be certified organic whenever possible
8. All essential oils used must be steam-distilled and not extracted with propylene glycol – which kills the effect of the oils
9. All plant oils must be cold pressed, not heat distilled – which kills the therapeutic properties of plant oils
10. All ingredients must be proven to be beneficial to the hair or skin
11. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted)
12. All ingredients must be biodegradable as possible
The first John Masters Organics product was produced in 1991 - a de-frizzer spray for dry hair in poor condition. Since then, the line has expanded into a luxury haircare line using high quality ingredients including essential oils, natural ingredients and plant extracts.

Cosmetics and a skin care line were added to the company's organics line in 2001. These products include a selection of facial and body creams, oils and cleansers without harmful parabens and other potentially nasty ingredients. The business' skin care line was awarded the Soil Association award for Best Organic Product in Europe in 2004.

The philosophy of the John Masters Organics brand is that caring for yourself and caring for the earth should go hand in hand. The company partners with local farmers using traditional organic and sustainable farming techniques and every ingredient must meet strict guidelines. The products are also cruelty-free and endorsed by PETA. All packaging is biodegradable, unbleached and recyclable.

Shopping from the John Masters line is almost like browsing a gourmet deli supermarket and the products smell as good as they sound. Try out rose and apricot day creme, blood orange and vanilla body wash, or orange and ginseng exfoliating body bar.

Whichever products you choose from the John Masters Organics cosmetics line, you can achieve soft, nourished and protected skin with the peace of mind that comes from using an organic and natural product.

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